Process
The journey of every new collection
01. Research & Inspiration
We begin by exploring global fashion trends, cultural influences, art, architecture, colours and lifestyle inspirations to identify the story behind our next collection.
02. Concept & Theme Development
Every collection gets its own identity. We develop a central concept, define its colour palette, mood, design language and overall aesthetic.
03. Design & Silhouette Exploration
Our ideas take shape through sketches, silhouette exploration, design detailing and styling. We experiment with traditional elements and contemporary forms.
WELCOME TO JAYKAJAL
Our aim is to empower women to feel confident and beautiful in their skin, no matter what size or shape they are.We believe every woman has the right to express herself through her clothing and our designs reflect that.
We cater to all kinds of women – from the working professional to the college-going student, from the homemaker to the party animal.
Our collection includes everything from simple kurtis and plazo sets to handworked quirky styles with a focus on unique cuts and silhouettes. Our fabrics range from traditional cottons to luxurious Georgette’s and we also experiment with prints and textures to give our clothes a unique edge.
At JAYKAJAL, we value quality over quantity, which is why we take great care in selecting the finest fabrics and skilled artisans to create our clothes. We believe that fashion should not come at the cost of ethics, which is why we ensure our workers are treated fairly and work in safe conditions.
We are proud to be a part of the growing fashion industry in India and hope to continue to serve our customers with the best of our abilities.
Thanks For Visiting Our Site
All our products are hand-picked and unique with highest quality. And our designs are sophisticated, fresh and exciting. Indians love celebrations and we incorporate an element of celebration in our designs striking a perfect balance between subtle and statement.